Liverpool F.C. Hub
Liverpool F.C. is revolutionizing the sports industry with its commitment to sustainability. The club's Red Way strategy has led to a 29% reduction in emissions since 2020.
What is the Red Way?
The Red Way is Liverpool F.C.'s sustainability strategy, launched in 2021, aiming to decrease carbon emissions and promote diversity, equality, and inclusion.
As of the 2022-23 season, Liverpool F.C.'s total emissions were 75,142 tCO2 e, with 12,000 tCO2 e from fan travel. The club has eliminated non-sustainable packaging and materials in 35% of its retail products.
Sustainability Efforts
Liverpool F.C. has implemented farm-to-table programs and improved biodiversity in its local community. The club's efforts have earned it top spot in the Sport Positive Leagues and the title of most sustainable soccer club according to Brand Finance.
| Stat | Value |
|---|---|
| League Standing | 5th in Premier League, 60 pts, 17W-9D-12L from 38 games |
| Goals this season | 63 scored, 53 conceded (+10 goal difference) |
| Title race | 25 points behind leaders Arsenal |
Rishi Jain, Director of Impact at Liverpool F.C., notes that the club's progress is impressive, with business growth and reduced carbon intensity. Liverpool F.C. remains the only club in the Premier League with three ISO certifications.
Fans' Role in Sustainability
The club has 360 official supporters groups worldwide and aims to engage with and mobilize its global fanbase to promote sustainability. As the 2023-24 season progresses, Liverpool F.C. continues to prioritize sustainability, with a strong league standing and recent awards.
