Liverpool F.C. Delivers Unforgettable Matchday Experience for U.S. Fans
Liverpool F.C. Has delivered an unforgettable matchday experience for four U.S.-based supporters at Yankee Stadium, using AI and fan data to personalize the experience. The club used SAS Viya to analyze fan data and identify highly engaged U.S.-based supporters for the Anfield to Anywhere Fan Sweepstakes.
The four supporters, who were selected through the Anfield to Anywhere Fan Sweepstakes, were treated to an unforgettable matchday experience at Yankee Stadium. They were seated just four rows from the pitch and got to see Liverpool F.C. Take on Wrexham AFC.
Why it matters for Liverpool F.C.
The activation shows how Liverpool F.C. Is using AI and fan data to deepen loyalty and create timely, relevant supporter experiences. The club is using the technology to strengthen supporter engagement and relationships around the world.
Liverpool F.C. Will continue to use AI and fan data to personalize the supporter experience. The club is committed to creating meaningful human connections with its supporters and will continue to use technology to achieve this goal.
Liverpool F.C. Is currently 25 points behind leaders Arsenal in the title race, with 63 goals scored and 53 conceded this season. The club is looking to make a strong push for the title in the second half of the season. League standing (final 2025 table -- new season not yet under way): 5th in Premier League, 60 pts, 17W-9D-12L from 38 games, recent form DLDLW.
